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SCNARC researcher uses social media to predict personality types

May. 10, 2011: Users reveal a lot about themselves through their social media profiles. Within that, they also provide insights into their personality. In this study, SCNARC researcher Jen Golbeck asked users to take a standard personality test, gathered the public data available on their Facebook profile, and showed that with machine learning techniques it is possible predict their personality scores to within roughly 10%. (more)